While ad:tech isn’t a search specific event, it is probably the largest advertising conference circuit. My speech at ad:tech would be focused on letting people know what SEO is.

This event was held in Shanghai and it was my first trip into China, which made this even more special. I few up with my good friend and business partner Michael and we both enjoyed Shanghai far too much. I’ll post some stories about that trip in the travel section later.

The event was full of agencies, mainly people trying to sell services, CPM advertising and other things far far from what SEO is about. I did managed to meet some great people at the event, I met 2 people that have gone to become very good friends. I met Ahnee Min as we both were trying to support the growth of SEMPO and I met Inway Ni, who later went on to setup SES and SMX in China.

My presentation is rather basic, but it has some fun graphics and talks about how Google, Yahoo! and then MSN geo target their results. I had a great time presenting at ad:tech and an even better time meeting my new friends and learning about China, as now China is almost a 2nd home to me.