Sure some of these items are no longer considered “advanced” but still websites fail to follow this simple requirements in both the basic and advanced presentations. It was also yet another great trip to China, in the photo here is Michael, Chris, Inway, Tim and myself.

The 2 presentations reviews these items:

IP/Domain
Title Tag
META Description
Absolute vs Relative Links
Dash vs Underscore
Product Focused Pages

Basic SEO Presentation / Top 3 Metrics of a Search Engine

Advanced SEO Presentation

I am back in China for the next 10 days, will be speaking at SES China on the Advanced SEO track. I am really looking forward to meeting up with some old friends at this year’s event. This will mark the 2nd year for SES in China and thanks to Inway and TimeV sure it will have many more years of great success.

Later today will be fun as I will meet up with several executives from the largest Internet company in China (for those that don’t know it was the team from Alibaba) for some dinner and talk about the future of that company within the International marketplace. This dinner also happens to include an old friend from Singapore, she happen to leave Singapore to join this company and now landed herself a sweet directors role and an even sweet chance to meet up with me again tonight.

Its 6:30am here, which means its 6:30pm back in Guelph and surprisingly my body has been able to shift over to the new time zone relatively easy. Part of the easy of switching time zones came from the flight as it was non-stop from Toronto to Shanghai which meant it didn’t really feel like you where traveling. But sadly the flight was on Air Canada and boy even though I was flying Executive First Class it was far far from first class service (I was spoiled flying in Asia as they all use new planes, but found out that Air Canada uses mainly planes from the 70’s).

On a funny note related to domain/company names, the gentlemen sitting beside me on the flight was the CEO of a company which I thought was a really cool name, eSteve (ie electronic steve) or at least that is how I read his company name. Turns out it’s really Esteve and is a pharma company based in Spain. He did laugh when I told him I thought is company was eSteve and he said that it’s very often people don’t know how to pronounce the name. Got me thinking about eStephen.com, but sadly some damn domain parker has registered it so not much chance of getting that one anytime soon.

Ok its off to have some breakfast and then a quick nap so that I can make it though the day as want to make sure I am fresh and alert for tonight’s dinner.

UPDATE ON POST:

SES China was eventful and fun, met up with the Jianfei Zhu, who is the Matt Cutts of Asia and is actually the one in charge of the websites ranking in the Asian markets at Google. There where a lot of great presentations and this year Rand Fishkin attended and several other agencies had foreign speakers. This trend hasn’t really continued as the last few events have had less and less major foreign agencies and more and more local Asian startups that are enjoying the easy to spam system of Baidu.

Here are the presentations that I gave at this year’s event. I ended up speaking a few times and also ended up doing the site clinic, which I will try and attach the notes from that. I will have the Chinese finial version and an English version, but the English version might not be 100% complete as all my presentations in China are created in Chinese, the English one is just one of my earlier drafts.

Hope you find the presentations useful and if you have feedback or suggestions please comment back in the comment section below, thanks!

Final Version in Chinese

So while I almost had a weekend at home, last minute at 4pm on the 17th I received calls from the management of Search Engine Strategies asking if I would fly out to San Jose and speak on the coming Monday about marketing and SEO in China (these types of calls happened a lot back in the day). I accepted and was on a flight the following evening. It was an interesting trip to San Jose as took me via Las Vegas (my once place I called home) where I was bumped from my flight, given a free night stay in Vegas and for all the “inconvenience” I was given a free flight voucher (as far as I remember this is the first time being bumped had ever happened to me).

San Jose was great, while SES was amazingly busy (I recall there was over 5,000 people that attended) and fun the highlights of the trip where going to The Tech museum and the 2007 Google Dance (was great to meet up with more of the Google team). If you get to San Jose you must take some time to go to The Tech museum as it just as so much geeky history and a lot of cool hands on exhibits (also if you can get out to Mountain View and visit the Google campus, not much hands on but still very geeky and cool).

After the week in San Jose and all the other flying around it sure was nice to get back home to Guelph (the city I was living in at the time) and promise to get a bunch more posts out these coming months talking about all the great restaurants, outings and things keeping me busy in Guelph (my first blog was actually more focused on the city then on anything else).

EVERYTHING BELOW WAS ADDED AS AN UPDATE:

I am making my past presentations available for viewing and download. I will be shortly embedding the presentation and any related files. I hope you enjoy the presentation, if you liked it or have a comment please share it with me via a comment post.