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Case Study eBay vs. Dell
The case study of eBay vs. Dell is another segment that was from a presentation given at the Asia Business Forum conference. It gives a very good overview of how bad the marketing of Dell was in 2005 but in 2006 I handled some AdWords marketing for Dell and taught their teams/agencies how to optimize Google AdWords.
While this presentation is a little embarrassing for Dell as it shows just how bad they where it’s a good thing to share as many advertisers even now suffer the same problem that Dell had back in 2005. Dell’s biggest problem is they were relying on typical a advertising agency that was simply focused on making large media buys.
How Does Your Job Affect SEO?
I have used this presentation in so many company wide SEO presentations that I figured I would post it publicly for the rest of the SEO world to make use of. It actually goes into how SEO affects all the typical roles within a company, IT/Development teams, Web Designer/UI teams, Content/Editorial teams, and Marketing/Promotions teams.
It also has some great background information including: What is SEO, what SEO is NOT, SEO Facts and Figures and it also has my Google quiz that I give.
Is an advertising agency is professional?
This is a segment from one of the presentations I gave at the Asia Business Forum conference. Instead of putting the hour long presentation online I have divided it up, this section was talking about how a person can understand an agency’s ability, both from an SEO and an SEM standpoint.
This was done in 2005 and most of this is still very relevant. While the Yahoo qualification program has been closed to new members, Microsoft has created a certification program and Google’s program is growing and further being supported.
Secrets to Links & Google Rankings
Nothing can be more frustrating for an ethical agency to have to sit beside someone who is completely the opposite side of the SEO world and sadly in Asia at the 2008 Search Marketing Expo I had to deal with this situation. Asia is a developing market in terms of experience in the world of the Internet, especially SEO and a lot of the agencies have focused on the wrong things.
Keyword Research Tools
Back in China, this time in Nanjing for the Search Marketing Expo event. This year’s event was noticeably more Chinese then previous years, those few foreigner agencies seem to no longer put China as a focal point. I totally understand this absence as while the China market is large I have been here for almost 7 years and the revenue, client side knowledge and general industry still has a long way to go.
What is an SEO Professional?
Many people, including most of my own family, have no idea what I do or how it’s of any benefit. This is common as most people think an SEO (Search Engine Optimization) is just a matter of changing some magical code on the page, and that any website can get the benefits of SEO. This general misunderstanding is also why there are so many people able to offer SEO services; the average buyer has no idea what they are buying, and they end up buying the general idea of SEO than an actual SEO service.
eComXpo – SEO Facts vs Fiction
The idea of a global SEO conference became reality when eComXpo launch in 2006. Then have gone on to providing year after year a very successful event. Since I really wanted to support eComXpo I did one of my favorite presentations called SEO Facts vs Fiction.
This presentation was informative, fun and easy for most to understand as it was relatively a high level review of Search Engine Optimization.
The 4 areas which I focused on where:
What is SEO?
What SEO is NOT
SEO Facts and Figures
Future of SEO
ad:tech 2005 – What is SEO?
I have been talking at events for years, but in 2005 it was the first time I was invited to speak at one of the major search/advertising events. 2005 ad:tech had the claim to fame as being the the first major US conferences to be held in Asia.
While ad:tech isn’t a search specific event, it is probably the largest advertising conference circuit. My speech at ad:tech would be focused on letting people know what SEO is.
SES 2006 – Advanced SEO Techniques
What did I think was important and was willing to give away to the SEO community in 2006? These are the 2 presentations that I gave at SES/Search Engine Strategies in 2006 and they show where the SEO industry was at in 2006.
Sure some of these items are no longer considered “advanced” but still websites fail to follow this simple requirements in both the basic and advanced presentations. It was also yet another great trip to China, in the photo here is Michael, Chris, Inway, Tim and myself.
AUDI.com.sg SEO Review
This is the actual SEO report done in 2006 for the AUDI.com.sg Website. This report was created due to the poor performance of the AUDI brand within the Singapore market. Nothing has been removed from the document as it is posted 100% in its orginal format. The review items while valid and useful at the time of review in 2009, they do not reflect the current AUDI.com.sg website.
The report has 3 sections:
AUDI.com.sg Home Page Review (7 points)
AUDI.com.sg Inertial Pages Review (6 points)
and AUDI.com.sg other Factors (3 points)
Google’s Algorithm in 2006
In 2006 I created a document that reviewed the major elements of the different search engine algorithms. In this post I republish the document that was created reviewing 16 points of Google’s Algorithm. While in 2006 these were valid, things have changed within Google, so this should be only be used for referencing what Google was like in 2006.
You are welcome to make use of this list and update it and in a few years I’ll release the 2009 algorithm check list.
How to Rank Better in Google
This presentation is from 2007 and while some things have changed I still find it useful and interesting just to see what was important then compared to now. This is a recycled post with comments added in (brackets) it also now has the actual presentation embedded at the bottom. Hope you enjoy and comment back.
This blog wasn’t started to talk about Google/SEO/SEM but I added this category and will post relevant information periodically (my original blog was actual about the city I lived in and the URL was the name of city, which is why I had to change to misc.info).
Search Engine Strategies China 2007
This post has been rewritten from an old blog, but now includes the actual presentation given, both the final Chinese version and the English draft version. Also a lot of extra comments have been added in (brackets).
I am back in China for the next 10 days, will be speaking at SES China on the Advanced SEO track. I am really looking forward to meeting up with some old friends at this year’s event. This will mark the 2nd year for SES in China and thanks to Inway and TimeV sure it will have many more years of great success.
SES San Jose 2007
The original post was done without including my presentation but I will include it on this version. This was my 2nd or 3rd time speaking at SES and this time it was talking about the Internet industry in China. This post covers the event and some of the other things that happened in San Jose. Updates to the post are in (brackets).
- 仁心博客: congratulations!!!
- saube: hey! i was about to have your blog in my favaorites but just came up to : bing Say NO to French Canadians?...
- Hill: Congratulations on the launching of MISC.info! Nice and handy information. Thanks. Henry Hill
- Tiffany: Your site is great. Thanks for adding your presentations. They’re so interesting! The SEO information...
- mr bad example: way to go stephen! met you 2 times in the cannonball. i know you’re missing your smart....
- Ryan Pham: Congrats on the launch
- TG: Congratulation Steven!! I am so pleased to see you start blogging and sharing your marvellous SEO experience....
- Penny Li: You are the best!
- Phyllis: I love the comparison, a true SEO professional has no reason for failure!
- international pimp daddy mo bucks: dude…get a life. nobody wants to read any canadian mumbojumbo. btw, i heard...