|
Google AdWords |
Case Study eBay vs. Dell
The case study of eBay vs. Dell is another segment that was from a presentation given at the Asia Business Forum conference. It gives a very good overview of how bad the marketing of Dell was in 2005 but in 2006 I handled some AdWords marketing for Dell and taught their teams/agencies how to optimize Google AdWords.
While this presentation is a little embarrassing for Dell as it shows just how bad they where it’s a good thing to share as many advertisers even now suffer the same problem that Dell had back in 2005. Dell’s biggest problem is they were relying on typical a advertising agency that was simply focused on making large media buys.
Is an advertising agency is professional?
This is a segment from one of the presentations I gave at the Asia Business Forum conference. Instead of putting the hour long presentation online I have divided it up, this section was talking about how a person can understand an agency’s ability, both from an SEO and an SEM standpoint.
This was done in 2005 and most of this is still very relevant. While the Yahoo qualification program has been closed to new members, Microsoft has created a certification program and Google’s program is growing and further being supported.
- 仁心博客: congratulations!!!
- saube: hey! i was about to have your blog in my favaorites but just came up to : bing Say NO to French Canadians?...
- Hill: Congratulations on the launching of MISC.info! Nice and handy information. Thanks. Henry Hill
- Tiffany: Your site is great. Thanks for adding your presentations. They’re so interesting! The SEO information...
- mr bad example: way to go stephen! met you 2 times in the cannonball. i know you’re missing your smart....
- Ryan Pham: Congrats on the launch
- TG: Congratulation Steven!! I am so pleased to see you start blogging and sharing your marvellous SEO experience....
- Penny Li: You are the best!
- Phyllis: I love the comparison, a true SEO professional has no reason for failure!
- international pimp daddy mo bucks: dude…get a life. nobody wants to read any canadian mumbojumbo. btw, i heard...