While this presentation is a little embarrassing for Dell as it shows just how bad they where it’s a good thing to share as many advertisers even now suffer the same problem that Dell had back in 2005. Dell’s biggest problem is they were relying on typical a advertising agency that was simply focused on making large media buys.

When I started actually handling advertising for Dell I focused on what converted into sales and how to generate actual revenue and the results where great. My conversion rate was 19.53% and I was generating over $200,000 in sales monthly. This was 100% from well focused keyword targeting on Google and none of the keywords I managed had “dell” in them, but buy me a drink sometime and I’ll share more about all the things that were done for Dell.

This was done in 2005 and most of this is still very relevant. While the Yahoo qualification program has been closed to new members, Microsoft has created a certification program and Google’s program is growing and further being supported.

In the presentation you will see the slogan I used “Don’t Depend on Luck. Depend on Professionals” as it really holds true to all the actions a client should take.