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	<title>Misc.info&#8482; &#187; Yahoo! Search Marketing</title>
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	<description>Miscellaneous Information from the life of Stephen Noton</description>
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		<title>Is an advertising agency is professional?</title>
		<link>http://misc.info/is-an-advertising-agency-is-professional.html</link>
		<comments>http://misc.info/is-an-advertising-agency-is-professional.html#comments</comments>
		<pubDate>Sat, 25 Jul 2009 14:38:10 +0000</pubDate>
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				<category><![CDATA[Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google  SEO]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO & SEM/PPC]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[Yahoo! SEO]]></category>
		<category><![CDATA[Yahoo! Search Marketing]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[bing SEO]]></category>

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		<description><![CDATA[This is a segment from one of the presentations I gave at the Asia Business Forum conference.  Instead of putting the hour long presentation online I have divided it up, this section was talking about how a person can understand an agency’s ability, both from an SEO and an SEM standpoint.
This was done in [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 10px;" alt="Asia Business Forum" src="http://lh5.ggpht.com/_5Hd05AGCs6Q/Slm_vkVACAI/AAAAAAAAAo4/vTVEk5f6KWw/s144/Asia-Business-Forum.gif.jpg" title="Asian Business Forum" align="left" width="144" height="91" />This is a segment from one of the presentations I gave at the Asia Business Forum conference.  Instead of putting the hour long presentation online I have divided it up, this section was talking about how a person can understand an agency’s ability, both from an SEO and an SEM standpoint.</p>
<p>This was done in 2005 and most of this is still very relevant.  While the Yahoo qualification program has been closed to new members, Microsoft has created a certification program and Google’s program is growing and further being supported.</p>
<p>In the presentation you will see the slogan I used “Don’t Depend on Luck. Depend on Professionals” as it really holds true to all the actions a client should take.</p>
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