Case Study eBay vs. Dell

The case study of eBay vs. Dell is another segment that was from a presentation given at the Asia Business Forum conference. It gives a very good overview of how bad the marketing of Dell was in 2005 but in 2006 I handled some AdWords marketing for Dell and taught their teams/agencies how to optimize Google AdWords.

While this presentation is a little embarrassing for Dell as it shows just how bad they where it’s a good thing to share as many advertisers even now suffer the same problem that Dell had back in 2005. Dell’s biggest problem is they were relying on typical a advertising agency that was simply focused on making large media buys.

When I started actually handling advertising for Dell I focused on what converted into sales and how to generate actual revenue and the results where great. My conversion rate was 19.53% and I was generating over $200,000 in sales monthly. This was 100% from well focused keyword targeting on Google and none of the keywords I managed had “dell” in them, but buy me a drink sometime and I’ll share more about all the things that were done for Dell.