How to Rank Better in Google

This presentation is from 2007 and while some things have changed I still find it useful and interesting just to see what was important then compared to now. This is a recycled post with comments added in (brackets) it also now has the actual presentation embedded at the bottom. Hope you enjoy and comment back.

This blog wasn’t started to talk about Google/SEO/SEM but I added this category and will post relevant information periodically (my original blog was actual about the city I lived in and the URL was the name of city, which is why I had to change to misc.info).

With my job the most common question I get is “How can I get my website to rank better in Google” and while I always try and help those who really have a good message, product or service I don’t have enough time to teach/help everyone (I also don’t like to teach everyone as some people use it just to spam/make money via affiliate programs).

That is why in the last few years I have been helping the masses by speaking publicly at events like Search Engine Strategies, ad:tech and one of my favorite venues eComXpo University (sadly since 2007 I have not had the time to keep on the eComXpo panels, but next year we’ll see).

This year’s eComXpo University will open March 20 and again this year I will be giving a presentation on the subject of SEO (I will try and see if I can get my other eComXpo presentations and post them in this new blog).

I really like the idea of eComXpo University as it gives the chance for a lot of webmasters and SEO’s from places outside of the main stream markets like the US and the UK to have access to experienced professionals within the industry. I hope that in the future more and more conferences offer an online/live webcast version, as the developing search markets really need this level of support (this differently has happened, I think Google now has weekly webinars with the industry).

I will be giving the presentation entitled “How to Rank Better in Google” and it explains the top things that a webmaster or Search Engine Optimizer can do to rank better in Google. Topics include IP addresses, domain names, GEO targeting, text link building, homepage links, site maps and advanced SEO content structure/navigation (I would say 90% of the things mentioned in the presentation are still the most important things).

Now while general admission into eComXpo is free, to access the university section will cost you $49 and considering what you will learn from not only myself but from all the other presentations this will be the best $49 you can ever spend. But since it does cost money and since I know some of the SEO world doesn’t have access to credit cards and maybe some are just starting out and $49 is not something they can afford, for these people and these people only I offer my corporate pass to access the university presentations.

Please if you can afford the $49, please register at http://www.ecomxpo.com/ as they offer a great service and are a great part of the future of the industry.

To help ensure that this offer isn’t taken advantage of I haven’t posted the pass details publicly, but they are available if you send me an email to (removed as no longer used) with the reason why you can’t afford the $49. I read mail daily and will reply quickly and you will be sent the pass details. Also sorry, no pass details will be sent to email addresses from free/public email providers (did this as you would be surprised at people trying to resell these passes).

No email addresses and no email will be kept, used to reply to you other then to send you the pass details, no email will be sold to anyone, or given to anyone and after my reply to you your email address will be purged from my server.

UPDATE ON POST:

Here is the actual presentation that was given at eComXpo. Please if you liked it or have a suggestion please leave me a comment below as it would help in future presentations. One fun note is this presentation was the most watched presentation of eComXpo (other then the keynote).