Search Engine Strategies China 2007

This post has been rewritten from an old blog, but now includes the actual presentation given, both the final Chinese version and the English draft version. Also a lot of extra comments have been added in (brackets).

I am back in China for the next 10 days, will be speaking at SES China on the Advanced SEO track. I am really looking forward to meeting up with some old friends at this year’s event. This will mark the 2nd year for SES in China and thanks to Inway and TimeV sure it will have many more years of great success.

Later today will be fun as I will meet up with several executives from the largest Internet company in China (for those that don’t know it was the team from Alibaba) for some dinner and talk about the future of that company within the International marketplace. This dinner also happens to include an old friend from Singapore, she happen to leave Singapore to join this company and now landed herself a sweet directors role and an even sweet chance to meet up with me again tonight.

Its 6:30am here, which means its 6:30pm back in Guelph and surprisingly my body has been able to shift over to the new time zone relatively easy. Part of the easy of switching time zones came from the flight as it was non-stop from Toronto to Shanghai which meant it didn’t really feel like you where traveling. But sadly the flight was on Air Canada and boy even though I was flying Executive First Class it was far far from first class service (I was spoiled flying in Asia as they all use new planes, but found out that Air Canada uses mainly planes from the 70’s).

On a funny note related to domain/company names, the gentlemen sitting beside me on the flight was the CEO of a company which I thought was a really cool name, eSteve (ie electronic steve) or at least that is how I read his company name. Turns out it’s really Esteve and is a pharma company based in Spain. He did laugh when I told him I thought is company was eSteve and he said that it’s very often people don’t know how to pronounce the name. Got me thinking about eStephen.com, but sadly some damn domain parker has registered it so not much chance of getting that one anytime soon.

Ok its off to have some breakfast and then a quick nap so that I can make it though the day as want to make sure I am fresh and alert for tonight’s dinner.

UPDATE ON POST:

SES China was eventful and fun, met up with the Jianfei Zhu, who is the Matt Cutts of Asia and is actually the one in charge of the websites ranking in the Asian markets at Google. There where a lot of great presentations and this year Rand Fishkin attended and several other agencies had foreign speakers. This trend hasn’t really continued as the last few events have had less and less major foreign agencies and more and more local Asian startups that are enjoying the easy to spam system of Baidu.

Here are the presentations that I gave at this year’s event. I ended up speaking a few times and also ended up doing the site clinic, which I will try and attach the notes from that. I will have the Chinese finial version and an English version, but the English version might not be 100% complete as all my presentations in China are created in Chinese, the English one is just one of my earlier drafts.

Hope you find the presentations useful and if you have feedback or suggestions please comment back in the comment section below, thanks!

Final Version in Chinese