In 2006 I created a document that reviewed the major elements of the different search engine algorithms. In this post I republish the document that was created reviewing 16 points of Google’s Algorithm. While in 2006 these were valid, things have changed within Google, so this should be only be used for referencing what Google was like in 2006.
You are welcome to make use of this list and update it and in a few years I’ll release the 2009 algorithm check list.
I will also publish the Yahoo! and then MSN now bing algorithms information on separate posts, which are linked to here: Yahoo’s Algorithm & bing’s Algorithm
16 Main Points to Google’s Algorithm:
Website’s IP / Server Location
Title of Page
META Description
Domain Name
PageRank of Links to the Website
Number of Links to the Website
PageRank of Links to the Page
Text in the Links to the Page
Number of Links to the Page
Page’s CTR on Search Results
Stickiness of Page from Search Results
Freshness of Page Content
Page Theme/Keyword Density
Total Number of Pages on Website
Website’s Theme in Google
Links on Page to External Websites
9 Additional Items Used by the Google SPAM Check:
Location on Page of External Links
Text Surrounding External Links
Uniqueness of Page with Linking to the Page
Number of Links on the Page Linking to the Page
Maintenance of External Links
Quality of Hosting Company / Name Servers
Name / Email Used on Registration
Domain Registrar Used
Length of Domain Registration